Knowing me, knowing us: How resident life stories transform senior living

In senior living, success is built on relationships—not just processes or care plans. When we truly know our residents—their life stories, passions, and histories—we unlock the key to purpose, joy, and better outcomes for everyone in the community. This webinar, led by iN2L founders and industry veterans Jack York and Leslie Sweeney, who deeply love senior living, will explore why capturing and honoring the resident story is more than a “nice-to-have”—it’s the foundation of quality of life, staff satisfaction, and long-term clinical and financial performance.

Hear how having a clear vision for the resident experience—supported by intentional processes and enabled by technology—creates a culture of connection and meaning. By integrating each resident’s story into daily engagement, we not only elevate purpose for residents but also reduce staff turnover, strengthen families’ trust, and improve overall community outcomes.

As a real-world example, we’ll highlight “The Wisdom on Wheels Journey”—a five-year, cross-country quest capturing hundreds of resident stories. This project revealed powerful lessons about resiliency, joy, and the untapped treasures within our communities. The insights gained show how storytelling can enhance marketing, boost census, and reignite the passion that first brought so many into this profession. 

Learning objectives:

1. Explain how capturing and integrating resident life stories directly impacts purpose, quality of life, and meaningful engagement in senior living communities.
2. Identify the link between honoring residents’ life stories and key operational outcomes, including staff satisfaction and retention, family trust, clinical performance, and financial sustainability.
3. Outline how to build a vision for the resident experience that incorporates life stories, establish processes to capture and use them, and leverage technology to scale personalization across communities.