When it comes to engaging residents, few leaders have a more impressive track record than Spectrum’s William Swearingen. From indoor skydiving to a TikTok community of almost two million followers, William’s team is truly breaking the mold, finding new ways to engage and impress residents, staff, family and communities. Listen to our latest episode of Senior Living Reimagined to hear William discuss the power of language, the value of new ideas, using social media to recruit new talent, and much more.