Before implementing LifeLoop, Woodlands Creek faced common senior living sales and marketing hurdles: how to differentiate their community against competing communities in their area, while communicating their unique value to prospective residents and family members during tours.
Prospective families wanted to know that their loved one would be truly engaged and thrive in their new home, and that they’ll have a way to stay updated on their loved one’s activities.
The Woodlands Creek team needed tools to help them address these concerns, personalize tours, and deliver a memorable impression that followed families home.
Since implementing LifeLoop more than 10 years ago, Woodlands Creek has woven the platform not only into their operations, but into their sales and marketing process as well. From initial discovery to the day of move-in and beyond, LifeLoop provides transparency, personalization, and trust that helps close the loop for prospects—and close the deal for the team.
LifeLoop is highlighted on every tour at Woodlands Creek. Sales advisors show the app to families, demoing how they can easily track activities and communicate with their loved one through the LifeLoop app. Staff members use the Calendar Management, Designer, and Digital Signage solutions to showcase daily calendars on community TV displays, showing prospective family members and residents a slice of community life. Prospective residents are even invited to join events during tours, helping them picture what their life could look like there.
The platform is also featured prominently in every prospect’s take-home materials, helping them absorb the community’s differentiating features and informing their decision to choose Woodlands Creek.
Woodlands Creek doesn’t just talk the talk. They walk the walk, having won a 2024 Communities That Shine award for using LifeLoop to transform their engagement programming, ensuring each resident has a personalized and connective community experience. Being able to cite real-life examples of thriving residents and community connections makes it easier for the sales and marketing team to sell the community experience.
We definitely use LifeLoop as a talking point and technique in our prospect tours. We like to physically show the app to families and tell them how residents are kept track of on the app which they communicate with their family members. This helps them feel reassured knowing what their loved one will be doing day to day and gains trust with us right away.
Kate Mohr
Senior Living Advisor, Woodlands Creek
Healthy occupancy across all levels of care
Woodlands Creek maintains a strong 90% occupancy rate and saw a 3% increase in occupancy over the past year, supported by consistent use of LifeLoop as a sales and communication tool.
Improved family confidence and connection
Whether family members live nearby or out of state, they can log in to see what their loved one is up to, check the menus, and receive important updates via email and in-app announcements. Kathy Francis, the Office Manager at Woodlands Creek, has a 92-year-old mother who has lived in the community for 13 years. She shared:
“Since we’ve had LifeLoop implemented here at Woodlands Creek over the past 10 years, communication with the Community has been so much easier. It is also beneficial for my brother, who lives in Tennessee, to be able to see what activities our mother is attending and keep track of her schedule. He likes to be able to see the menus and upcoming outings. Getting updates from the Community about the current remodel we are going through has been especially helpful, especially to my mother, myself, and my brother. My mother is 92 and still checks LifeLoop regularly for communication from the Community. It is an easy platform for her to access. LifeLoop has truly enriched our communication here at Woodlands Creek on all levels.”
Giving family members 24/7 access to community updates and their loved one’s activities gives them peace of mind, helping them feel good about their community choice.
Increased engagement across all care levels
Woodlands Creek doesn’t just talk the talk. They walk the walk, having won a 2024 Communities That Shine award for using LifeLoop to transform their engagement programming, ensuring each resident has a personalized and connective community experience.
Woodlands Creek has seen engagement across all levels of care rise from 50–60% to 80–100% with the help of LifeLoop. Features like resident biographies, attendance reports, and the trending-down dashboard help staff track and boost participation with ease. The result is an inclusive and fulfilling lifestyle for all residents, and a compelling story for prospects and their families.
Personalized experiences
During a tour at Woodlands Creek, prospective residents and their families are invited to sit down with the Senior Living Advisor so staff can get to know them as people, including their likes, dislikes, family life, and career life, and discuss what they are looking for in a community (size, cost, amenities, etc.). From there, the Life Enrichment staff use LifeLoop to personalize activities and events based on resident preferences, helping to drive participation and active engagement by delivering activities that residents actually want to attend.
From streamlined onboarding and beautifully branded materials, to visibility tools that extend beyond move-in, LifeLoop helps Woodlands Creek deliver a standout experience for prospective residents and their families—one that continues well after the tour ends.
Watch our on-demand webinar to hear more about how Woodlands Creek uses LifeLoop to create meaningful, personalized experiences for their residents: